​Metamorphosis of Mass Media

The traditional media business is in need of inspiration. The rich Indian media landscape with unique cultural and linguistic identities is no exception. The consumer shift has happened across the country, towards cutting cords and embracing digital streams. Television channels have followed suit. Cinematic content is going OTT-first. Crowds are still thronging to the silver screens to experience films, big and small. What does it take for the success of traditional media in the age of convergence? Have the ones who have embraced change seen augmented success? How can news media, entertainment media and creators leverage the new waves of consumption? What role can new age media and legacy media play in enriching consumers and brands? In an age of collaboration and breaking down of silos, who will survive and thrive? The Summit will ponder on the above and more with those in the thick of things.